Friday, April 30, 2010

Stable of voices writing blogs at grows to 27

The Record is expanding the quantity of "voices" in its products, starting with our Web site.

We have added 11 bloggers to our site in the last seven weeks, bringing the total number to 25; we have two more polishing up their first blogs and they should go live later today or over the weekend. This brings us one blogger shy of my previously stated goal of having 28 bloggers on our site by today.

Here is just a sample of some of the new voices at blog central at
- Clinton Ballinger, founder and CEO of Evident Technologies, is taking the mystery out of technology without techno-jargon in his fun, relevant and educational blog.
- Marcie Pry, aka Short Temper, rocks and rolls - literally - as a member of the Hellions of Troy Roller Derby. She chronicles her adventures in roller derby, from bragging about bruises received at practice to attending roller derby events.
- Three women - Margaret, Jenn and Amy - from Troy's Some Girls boutique share writing duties for a style and lifestyle blog.

Why our effort? Jay Rosen, New York University professor and a Journal Register Company (our parent company) advisory board member, states the case succinctly: "Journalism - to be fully legitimate - needs to present a plurality of voices, not just one. I don't mean to invoke the gods of balance. They are false gods. I mean to suggest that journalism isn't a monologue. More than one person speaks in it. More than one angle is taken on the object."

Beyond blogs .... From the recent addition of our SeeClick Fix tool to our commenting functions, we're committed to a "plurality of voices" on our Web site. Coming soon is the ability for site viewers to upload their videos to all of our company's Web sites.

Also look for more bloggers. When I set the goal in mid-March of adding 14 bloggers by April 30, I also committed us to adding another 14 by June 30, to bring the total to 42. If you have the expertise, time and interest to blog for us on a particular subject, send a brief bio, contact information and a sample blog (or link to one) to and we’ll review and get back to you quickly.

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