On Tuesday I blogged about how The Record newsroom executed coverage that day of breaking news story – Troy’s Rensselaer Polytechnic Institute locked down its campus after an alleged armed robber was reportedly sighted near one of its buildings - exemplified our paper's digital first strategy.
I also said readers responded to our tweets, blogs and e-mail alerts and scoured our coverage in large numbers. The traffic stats are in and we set a one-day site record for visitors, crushing a record set a week earlier. Some 26,343 visits were recorded, up 46 percent over a previous one-day record of 18,028. Wednesday's coverage also drove an audience near the size of the previous record: 17,422 visitors. We also set a one-day record for page views on Tuesday (70.556). And, we set a record for two-day views of a single video (4,156) of the sound of an RPI alert shot from our newsroom window. Another video from the same package also recorded the second most views over a two-day period (2,743).
Our use of social media to drive site traffic also drove registration for our main Twitter news account; 45 new followers signed up.
More on how our digital efforts are paying off in bigger audiences in future blogs.
Congratulations, you guys earned it. The Troy Record had the highest quality journalism throughout the day, embarrassing the Times Union and local news stations. I was extremely impressed by the response time of your photographers, reporters, and videographers. Ongoing tweets helped to keep me in the loop as well.
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