Thursday, May 6, 2010

Newsweek to take a page from Journal Register Company playbook

On The Daily Show the editor of Newsweek magazine discussed his publication's fortunes Wednesday; it was previously announced the magazine, which is losing money, is up for sale.

"For 77 years, the emphasis has been on the print," Jon Meacham said. "We had it backwards .... It's probably time to flip that." He said the approach should be to focus on digital delivery and take "the best stuff" from the previous week and compile it for the readers who "want to hold the magazine in their hands".

Newsweek isn't the traditional print media company to reverse its strategy. John Paton announced a similar "digital first, brands first" approach in early February upon being named CEO of the Journal Register Company (parent company of this newspaper).

Newsweek won't be the last print publication to make this announcement if more are to survive - and thrive - in the digital age.

No comments:

Post a Comment