We opened The Record's Community Media Lab this morning with an "Advertising That Sells" workshop for advertisers. Five sessions are scheduled today and Wednesday; the 75-minute discussions focus on how business owners/manager can effectively buy local media by using some tried-and-true tools and principles.
One person at each session received an autographed copy of "What Would Google Do?" by author amd media expert Jeff Jarvis; Jarvis is a member of our parent company's (Journal Register Co.) advisory board.
If you have't heard about the lab read the blog at the link above and share your ideas for use of the room.
Below video is an excerpt from today's workshop.
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