Friday, June 18, 2010

Newspapers' audience online reaches nearly 3 in 5 users

I've wrote on this blog repeatedly about our company's digital first efforts. A report released yesterday by comScore and its Media Metrix service demonstrates the reason why: It showed that more than 123 million Americans visited newspaper sites in May, representing 57 percent of the total U.S. Internet audience.

“The good news for publishers is that even as print circulation declines, Americans are actually consuming as much news as ever – it’s just being consumed across more media,” said Jeff Hackett, comScore senior vice president, in a press release. “The Internet has become an essential channel in the way the majority of Americans consume news content today with nearly 3 out of 5 Internet users reading newspapers online each month."

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