Our parent company, Journal Register, announced a new advisory board yesterday.
Jeff Jarvis is a member; he is associate professor and director of the Interactive Journalism program and the new business models for news project at the City University of New York’s Graduate School of Journalism. He is a career media executive and the author of the best-selling book, "What Would Google Do?" Hours after the announcement, he joined about 80 JRC employees - mostly editors and online journalists - for a two-hour discussion during a two-day content conference.
Recently my boss John Paton gave out copies of the "Google" book to all JRC editors, ad directors and publishers as a precursor. Ironically, I was the second in my house to read it; my 16-year-old son Trevor - who enjoys finance and tech books, along with sci-fi and fantasy - read it last April. So when I told him I met Jeff yesterday and that he was a member of the advisory board John named, Trevor - who is critical of the future of dead-tree media - paused and then said, "that makes sense." And then he went back to Facebook.
That is as close to props as we are going to get from Trevor. More on Jarvis and his book in the next few days.